Why 98% of Your Website Visitors Stay Anonymous — And How to Identify Them (Legally)
Most website visitors never fill out a form. Learn why anonymity hurts your business and how tools like Pixelco identify visitors in a compliant way.
Every business has the same problem:
Most visitors never fill out a form.
Even if you have:
- lead magnets
- newsletters
- checkout pages
- pop-ups
- special offers
Only about 2% of users ever submit their email.
This means you’re losing visibility on 98% of your potential leads.
Why Anonymous Traffic Costs You Money
When visitors are anonymous, you can’t:
- send personalized offers
- recover abandoned checkouts
- retarget them across platforms
- understand buying behavior
- optimize marketing channels
- measure true ROI
Essentially, you’re flying blind.
Old Tracking Methods Don’t Work Anymore
Traditional tools fail because:
❌ Cookies break
❌ IP addresses change
❌ Users block scripts
❌ Incognito mode resets everything
❌ Browsers restrict trackers
You can’t depend on them for accurate identity.
How Pixelco Identifies Visitors Who Never Fill Out a Form
Pixelco uses a GDPR-compliant identity engine that can:
✔ Recognize the same user when they return
✔ Link email to device after the user enters it once
✔ Identify visitors across participating websites
✔ Work even when cookies fail
This turns anonymous visitors into qualified leads, automatically.
Why It’s Legal (and Required) to Ask for Consent
Pixelco uses a consent banner to ensure users knowingly accept:
- identity recognition
- cross-site use
- email linking
This is why the system works while staying compliant with GDPR and ePrivacy.
Immediate Benefits of Visitor Identification
1. More leads
Automatically detect the email of returning visitors.
2. Higher conversions
Show better offers based on user behavior.
3. Improved marketing attribution
Know which channels bring the highest-value users.
4. Smart segmentation
Build more accurate customer journeys.
Ready to Stop Losing 98% of Your Traffic?
Visitor identification is no longer optional. It’s the competitive advantage that modern businesses rely on to grow.
Pixelco helps you unlock the real value behind your traffic — ethically and compliantly.